Now you are ready to explore new territory. I challenge you to go where you’ve never been before-El Cheap Grocery Inc. Before you start your venture you need to know the rules of the game. Take a quarter with you as you venture into the store. El Cheap keeps their carts in jail. You have to deposit a quarter to unlock the cart. You get your quarter back when you return your cart to the jail. This is a great motivator for customer to return carts to their proper place. Take your own grocery bags from Fancy Grocery across town—no one will bat an eye. El Cheap charges for bags. Leave your credit card and checkbook at home—no El Cheap is not free-they only take cash and debit cards. What you will find at El Cheap is basic groceries at great prices. As you make your way through the no-frills aisles you will find lots of generics and a few name brands. Be bold –try some generics—they often come off the same line as name brand items they just have a different label.
What El Cheap does have:
Good prices
A total lack of ambivalence
Two flavors of jello
Two flavors of pudding
A few name brands
Lots of generic canned goods
Courteous and fast checkers.
And great chocolate! (often from Germany)
Good quality sugar and flour.
What El cheap does NOT have:
Great lighting
Beautifully displayed produce
Free cookies for the kids (were they really free?)
Free balloons for the kids
A penny pony
Pizza smells wafting through the doors
Free samples
Free Coffee
Baggers
A Deli
A floral shop
Great Holiday displays
Everything
In case you are wondering... El Cheap is ALDI. If you need to save money and feed a small army it's the place to go.
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